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We’re taking Downright national
with a new site
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Dear valued client,
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No words can express how grateful we are for your continued partnership and loyalty.
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As demand for Downright continues to grow, we’re refreshing Downright’s online presence
with a modern, consumer-facing website.
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This site will be rich with warm imagery and tell our story in a way that captures consumer
interest. Through robust product pages, each Downright product will have a place to live,
breathe and shine. We’ll communicate what truly makes each line special, and provide clarity on
product differences and advantages.
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Additionally, customers will be able to purchase products through the site at a price
significantly higher than MSRP. This additional distribution channel will provide greater national
reach into untapped markets, augmenting Downright’s growth as a national brand.
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Our goal with the site is to fuel Downright desire, and sell more across all channels - especially
through our retail partners. Because while in 2022, an online presence is essential, experience
has shown us nothing can replace the power of a customer seeing, feeling, experiencing our
bedding products in person.
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And so, while our online team is available to answer customer questions and inquiries, they will
actively encourage potential customers to visit their local retailer to explore and purchase
Downright products in person.
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What’s next?
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Wholesale Portal - We’re in the process of building out a robust online trade portal. This
will allow you to easily browse, order, reorder, and track shipments online, anytime.
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We look forward to a growing relationship for years to come
{ceo & coo first & last names}
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PS. Please feel free to use Downright product descriptions and imagery in your sales material
for Downright Brand products. High resolution images are available by request - just email.
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